The GCG coaching methodology
Triple Win Leadership Coaching
Better leaders. Better teams. Better results. 95% of coworkers confirm it when they stay consistently involved. More than 100,000 leaders worldwide have been coached with our methodology.
Triple Win
Three wins. All at once.
We improve the leader, the team, and the results together, and coworkers confirm what they experience.
Better Leaders
Leaders choose two high-value growth areas with coworker input and build an action plan around what matters to coworkers.
Better Teams
Coworkers help carry out the plan. Improvements become visible, shared ownership grows, and the team can become more effective.
Better Results
Leaders and coworkers report their experience of improvement in leadership, team cohesion, and performance results.
Why coworkers matter
Leadership change isn’t real unless coworkers experience it.
Coached leaders often feel more self-aware and effective. Yet when coworkers are not involved after initial feedback, only 18% confirm real improvement. With consistent involvement, that rises to 95% — more than five times as high.
Why it fails
Coworkers can’t assess a secret. If growth areas aren’t shared, the effort disappears into workload, or the action plan leaves out what matters to coworkers, there is little to notice and no way to assess what changed.
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Coworkers experience
Direct reports, peers, and managers experience the leader’s behavior every day.
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Coworkers suggest
They share practical feedforward that leaders consider in the action plan.
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Coworkers cocreate
They help implement the plan and make improvement visible.
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Coworkers confirm
They report what changed in the leader, the team, and the results.
The result: a Triple Win, confirmed by the people who experience it.
How it works
Leaders cocreate change with coworkers.
Leaders choose two growth areas, involve coworkers in the flow of work, and track progress through Pulse Surveys.
Coworkers consistently involved
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Ask
Coworkers share practical suggestions that matter to them.
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Reflect
The leader turns relevant suggestions into focused action.
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Act
The leader involves coworkers to cocreate change.
Repeat monthly
Measure
Periodic Pulse Surveys show how leaders and coworkers experience progress in the leader, the team, and the results.
Periodic throughout the engagement
The evidence
- 95%
- of coworkers confirm improvement when they stay involved
- 100,000+
- Leaders coached with our methodology
Research by Marshall Goldsmith, PwC, and our team, discussed in Everybody Wins, compares 18% coworker-confirmed improvement without continuing involvement with 95% when coworkers stay involved. In our separate twelve-month Pulse Survey results, 95% of coworkers confirm improvement in leadership, team effectiveness, and performance results. The 100,000+ figure counts leaders coached. Explore the methodology and results in Everybody Wins.
The book
The methodology, in your hands.
Everybody Wins by Will Linssen explains how to involve coworkers, make leadership change visible, create shared ownership, and connect coaching to outcomes that matter.
- The complete approach. Will maps the repeatable, bespoke coaching system taught to more than 4,000 GCG-certified coaches, from start to finish.
- Progress you can see. Pulse Surveys show how improvement is landing for the leader, the team, and the results.
- Real cases. Each chapter draws on cases and coaching insights from leaders and coaches around the world.
Alan Mulally on Everybody Wins
“Will’s Triple Win reflects my Working Together Leadership System: include everyone, make improvement visible, build shared ownership, and connect leadership behavior to team and business performance.”
Get certified
Learn to deliver Triple Win Leadership Coaching.
We teach the methodology through our certification programs, including ICF-accredited Level 1 and Level 2 training.
Looking for coaching rather than certification? Leadership coaching for your organization
- GLC Global Leadership Coach The Triple Win methodology
- ACC Associate Certified Coach ICF Level 1
- PCC Professional Certified Coach ICF Level 2
Common questions
Frequently asked questions
What does Triple Win mean?
Triple Win means the leader, the team, and the results improve during the same coaching engagement: Better Leaders, Better Teams, Better Results. Coworkers confirm the changes they experience, alongside the leader’s own assessment. Will Linssen developed the methodology, and our trained coaches deliver it through GCG.
Why are coworkers involved?
Direct reports, peers, and managers experience leadership every day. In research discussed in Everybody Wins, 95% of coworkers confirm improvement when they stay involved; only 18% do when their involvement ends after initial feedback. They offer suggestions, help carry out the plan, and confirm what changed.
How are coworkers involved?
Coworkers help identify development areas at the start. Before coaching sessions, they answer one future-focused feedforward question in about two to three minutes. We share the leader’s action plan with them, and each quarter they complete a five-minute Pulse Survey. Their input helps make change relevant and visible in daily work.
What is feedforward?
Feedforward is future-focused input. Instead of evaluating only the past, coworkers suggest practical actions the leader could take over the coming weeks. The leader builds relevant suggestions into an action plan that coworkers can help implement.
How is progress measured?
We send periodic Pulse Surveys to leaders and coworkers during the engagement. They rate their experience and satisfaction with improvement in the chosen growth areas, team effectiveness, and performance results. In the twelve-month results reported in Everybody Wins, 95% of coworkers confirm improvement in each of the leader, team, and results measures.
Why do coworkers sometimes miss change after initial feedback?
Coworkers cannot assess change they never see. If growth areas stay private or an action plan omits what matters to them, the effort can disappear into everyday workload. Continuing feedforward and shared implementation make improvement visible.
How is Triple Win different from Marshall Goldsmith Stakeholder Centered Coaching?
Both approaches involve the people around a leader. Triple Win Leadership Coaching is our own methodology, developed by Will Linssen. Coworkers help shape and carry out the action plan in a monthly Ask–Reflect–Act cycle, and periodic Pulse Surveys track progress in the leader, the team, and the results. We are independent of Marshall Goldsmith Stakeholder Centered Coaching and are not affiliated with it.
Where can coaches learn the methodology?
We teach Triple Win Leadership Coaching through our Global Leadership Coach certification and ICF-accredited Level 1 and Level 2 programs. Will Linssen also explains the methodology in Everybody Wins: Better Leaders, Better Teams, Better Results.