Five colleagues talking together around a table in a bright office

About Global Coach Group

We believe leadership development should impact more than just the leader.

Global Coach Group helps leaders involve the people around them, so coaching turns into visible change and better outcomes for leaders, teams and organizations.

Discover the Triple Win Method

4,000+ Coaches: Certified coaches in the GCG network
6 Continents: Continents where GCG coaches work
100,000+ Leaders: Leaders coached across the network
95%: Coworker-confirmed success rate

The 95% is a GCG-reported result, confirmed by coworkers through GCG’s Pulse Surveys.

Our belief

Lead for Good.

Leadership matters when it improves life and work for the people around the leader, not only for the leader personally.

Good for People

Leaders help the people around them grow.
Good for Progress

Development produces visible forward movement.
Good for Permanence

Better leadership becomes sustained behavior and culture.

What makes GCG different

Better leaders. Better teams. Better results.

Leader changes

One or two growth areas, chosen with coworkers.
Coworkers participate

They suggest, support and take part in the change.
Progress becomes visible

Coworkers confirm the improvement they see.

Explore Triple Win Leadership Coaching

Three colleagues in a workshop, looking ahead

A global coaching community

Global reach, one way of coaching.

One methodology and one coaching platform, delivered by GCG-certified coaches who understand the leader’s market.

A global network

GCG-certified coaches working with leaders worldwide.
One consistent methodology

Every GCG coach is trained and certified in Triple Win Leadership Coaching.
Local language and market understanding

Leaders are matched with a coach who knows their language, culture and industry.
For organizations and coaches

Coaching for organizations, and certification for coaches, in one method.

Our founder

Will Linssen

Founder and CEO · ICF Master Certified Coach (MCC)

Will Linssen turned to coaching after a career in executive leadership across Europe, North America and Asia. When other coaches asked to learn his approach, the training he built became Global Coach Group. Over more than 30 years of leadership and coaching experience he developed the methodology behind every GCG engagement and certification.

He set it out in two books, most recently Everybody Wins. He holds the International Coaching Federation’s highest credential, Master Certified Coach, and has been ranked #1 Coach Trainer by Thinkers50.

Our leadership team