Leadership coaching is our passion.

It’s everything we do!

Who We Are

We deliver transparency, visibility, and the measurable impact that small & medium sized  to top global organizations look for when it comes to coaching. When we work with leaders, they improve and people notice! We take our global expertise and apply it locally.

We are relentless in pursuing our mission and in practicing what we preach. We work with high performers and high potential leaders to take them to the next levels of their leadership in today's VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.

It’s simple, for leaders worldwide our passion turns to undeniable, measurable results in their leadership effectiveness.

Our Core Leaders


Will Linsen

Founder & CEO
#1 Leadership Coach (Global Gurus)
#1 Coach Trainer (Thinkers50)
Master Certified Coach (ICF)
Hannah Biggs

Hannah Biggs

VP - Global Partnerships

David Chung

Chief Operations Officer

John Yoon

Director of Technology

Jonathan Webb

CEO United Kingdom
and Ireland
Saleem Hakeem

Salim Hakeem

Business Partner
Middle East
Marcio Silva

Marcio Silva

Business Partner
South America

Lead for Good

Lead for Good is the belief and commitment that propels great leaders forward. True leadership adorns meaning only when it strives for the good of others.  Fueled by the aspiration to become even better, today there are more than 1 million leaders who share our belief and strive to Lead for Good.

These leaders share our vision to be Good for People, Good for Progress and Good for Permanence.

About us

Good for People

An effective leader guides their team to do what is right and supports them to grow, while ensuring alignment with the organization.
These leaders help to pinpoint specific areas for development and coach their team members in ways that are authentic and constructive. Through this, they grow better together. Ultimately, this shapes the perception of coworkers positively, as they acknowledge this growth. For all to be engaged and to work cohesively together is at the core of that vision.


Good for Progress

Leaders work for progress to achieve meaningful results for themselves, their teams, their organization, and the clients they serve. Holistic progress in our rapidly changing world requires leaders to have the agility to adapt to the demands around them. Leaders who involve their coworkers in their leadership development journey have a 95% success rate, with one in three Fortune 500 companies having used this coaching process. The value this creates for progress is grounded in a coaching culture that relies on measurable growth.


Good for Permanence

Great leaders drive constructive change of behavior in ways that are sustainable and become part of their organizational culture. The forward momentum and enduring habits of one become rooted in the culture, establishing permanence and engagement throughout. The impact these leaders make is fueled by the transparency of their actions and their foundational mission for the greater good of people. Healthy leadership is something that benefits one and all, both in the short-term, and in the long run.

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