Goods at ‘the lowest price’ is Walmart’s USP while Nike’s value proposition is offering the highest quality shoes for athletes and fitness enthusiasts. USP or Unique Selling Propositions help customers who have an overwhelming array ...

If you are not using a 360 assessment in your coaching practice, it’s not too late to start now!  While a 360 assessment has traditionally been an optional tool for many leadership coaches, it is ...

“The mirror is a worthless invention. The only way to truly see yourself is in the reflection of someone else’s eyes.” Voltaire.   In the last twenty years of his life, Albert Einstein lived beautifully ...

Helping leaders change their behavior for the better can be challenging. What is even more difficult is changing others’ perceptions of a leader’s behavior. We found out why this is the case and how you, ...

In our Essential Leadership Guide we detailed why engaging communication is vital in leadership and how you can become better at engaging communication. If you have not read our guide yet, you can do so ...

 In our Essential Leadership Guide we detailed why building compassion is vital in leadership and how you can become a more compassionate leader. If you have not read our guide yet, you can do so ...