The Quietest Turnaround in Tech When Lisa Su became CEO of AMD in 2014, the company was close to being written off. Its stock had fallen below two dollars. Product launches were slipping. Market share ...

When Alan Mulally took over as CEO of Ford in 2006, the company was in crisis and on track to lose $17 billion that year; its leadership team was fractured by silos and mistrust, and ...

When Indra Nooyi became CEO of PepsiCo in 2006, she inherited more than a global snack and beverage empire. She inherited a choice: keep chasing growth on familiar terms, or reimagine what growth could mean. ...

Co-founder and longtime president of Pixar Animation Studios (a Disney Company) When we think of legendary creative leaders, we often picture bold personalities—visionaries who dominate rooms and drive decisions from center stage. Ed Catmull wasn’t ...

From Insight to Discipline By now, it’s clear that strategic thinking isn’t an occasional long-term exercise — it’s a habitual discipline practiced over the long term. It doesn’t come from a single whiteboard session or ...

Introduction: When Strategy Becomes Identity By now, we’ve explored strategic thinking from every angle: what it is, what blocks it, how to build it, and who exemplifies it. But sometimes, to fully grasp a concept, ...