Goods at ‘the lowest price’ is Walmart’s USP while Nike’s value proposition is offering the highest quality shoes for athletes and fitness enthusiasts. USP or Unique Selling Propositions help customers who have an overwhelming array ...

If you are not using a 360 assessment in your coaching practice, it’s not too late to start now!  While a 360 assessment has traditionally been an optional tool for many leadership coaches, it is ...

“The mirror is a worthless invention. The only way to truly see yourself is in the reflection of someone else’s eyes.” Voltaire.   In the last twenty years of his life, Albert Einstein lived beautifully ...

Helping leaders change their behavior for the better can be challenging. What is even more difficult is changing others’ perceptions of a leader’s behavior. We found out why this is the case and how you, ...

Everything is built on relationships: from business partnerships to life-long friendships. It’s no surprise that people who are great at relating to others tend to be more successful in life. We are all capable of ...

All coaches have one thing in common: they are extremely passionate about what they do. Their mission is to help their clients succeed, and they go to great lengths to achieve it. Once hired, most ...