Why Your Coach Profile Should Not be Your Resume – 6 Elements Your Coach Profile Must Include

GCG Leadership Development Team

Stepping into the coaching career? Or looking to take your leadership coaching to the next level? For executive coaches looking to attract high-level clients and grow their business, a professional coach profile is an important asset.

Well-drafted coaching bios are powerful marketing tools that can help you attract high-quality potential clients who are looking for the services you provide.

A short and impactful coaching bio summarizes your accomplishments, career history, credentials and your differentiators. Given that your short bio is the first and often, the only thing, your potential client will read before they decide to contact you, writing a strong bio is crucial. 

Dedicating time to create your coaching bio that is informative, accurate and memorable pays rich dividends. It lets the right people find you and engage with you. 

Do we hear you say your coach profile and CV are the same? You can be forgiven for thinking they are, but there are reasons why your coach bio should not be the same as your resume. 

The six elements of coaching bio

The similarities between a resume and coaching bio begin and end with conveying your expertise or coaching niche. 

Resumes are written for specific job roles with the sole purpose of getting the recruiter to understand that you are right fit for the role. They are typically brief, formal and written in third-person.

Your coaching profile is much more dynamic, and isn’t designed for one specific job. It conveys your expertise in an informal and engaging tone. A branded coaching bio provides room for flexibility and creativity. By omitting irrelevant education and experience, you can make your bio short, accurate and impactful.

Here are the six main things your coach profile needs to cover:

1) Your value proposition

Your readers are interested in knowing 

  • How you can help people like them?
  • What sets you apart from other coaches?
  • Have you been in their shoes before you became a coach?
  • have you helped someone in their position?

Articulate your value proposition with a clear and concise introduction of 3-4 sentences that explains the value you deliver to your clients and what sets you apart from other coaches.

In your brief intro, share the purpose for coaching and let the readers know that you can help them reach their goal.

2) Your areas of expertise (coaching niche)

Your clients want to know whether you have the knowledge and experience to help them.

This is the part where you list your specific areas of expertise and explain how you can address your client’s problems. Be direct and include important details on what you do best. 

A case in point is how business coach Vivian Kaye highlights her specific area of expertise:

For the past 6 years, I’ve strictly focused on the e-commerce world where I’ve built KinkyCurlyYaki, a textured hair extensions company, to over 1 million in annual revenue. I love passing on tried and true advice I’ve picked up along the way to help others grow the businesses of their dreams.”

3) Your coaching accreditations & certifications

Your coaching accreditations and certifications provide your clients the proof of your commitment towards following best practices. In the coaching world, the ICF (International Coach Federation) certification is the global gold standard that builds credibility, authenticity and helps you stand out from others.

An ICF certification reassures your potential clients that you are bringing excellence and quality while adhering to the highest level of ethics. 

Don’t have an ICF certification? 

Select from a range of ICF Accredited Programs from Global Coach Group designed for executive coaches looking to strengthen their coaching toolkit and corporate professionals transitioning into a coaching role. 

4) Your corporate experience

Leaders are looking for a coach that has travelled their journey. 

Include relevant corporate experiences that have contributed to your growth as a coach and as a leader. Include company names, position titles the number of years worked and the number of hours of you have coached leaders.

5) Client testimonials

After giving the relevant details, let the client testimonials do the rest. Recommendations and references from your previous and existing clients are the easiest metrics of trust. These testimonials serve to confirm your expertise as a leadership coach. 

6) Case studies

Coaching results in inspiring success stories that can help showcase the power of coaching and motivate people to work with a coach.

Draw from your experience of coaching leaders and clients and confirm with them that you can share their story. Create case studies using these stories that effectively demonstrate how your coaching created a positive impact for the leader. Include different case studies that demonstrate your ability to work with leaders in various positions and industries.

Explain your coaching approach and methods that helped your clients achieve their goals. Including images and the client’s own words can help make your case studies engaging and creative.


Whether you are transitioning into a coaching role or are looking to elevate your coaching career, a well-drafted coach profile is the key coaching practice success. A good quality coaching profile is vital to creating the right first impression and establish your professional identity.

A powerful coaching bio is one that focuses on the six elements of value proposition, areas of expertise, credentials, corporate experience, client testimonials and case studies.

Elevate your coaching with GCG

At GCG, we provide executive coaches and corporate professionals venturing into coaching with all the systems, tools, and technology. We support leaders to go to the next level in their professional performance while engaging their teams. 

Our ICF-certified programs are tailored to empower you with all the skills you need to become fully equipped to coach high level MNC clients with a process that delivers measurable results.

The seamless pathway to becoming a GCG Certified coach traverses through synchronous (real-time) hours in practice labs, reviews, live workshops, masterclasses and mentor coaching.

Learn more about our coaching certification programs.


Serious about coaching? Want to take your coaching business to the next level?

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GCG Leadership Development Team

Dedicated to bringing you the best leadership development resources.
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