The Evolving Role of Appearance: Beyond Conventional Norms

For many, appearance has long been viewed as a key element of executive presence. The classic image of a leader—dressed in refined, tailored attire, with a polished appearance and a commanding physical presence—was once seen as a defining factor in leadership success.

But in today’s diverse, remote, and evolving workplace, the definition of appearance as it relates to executive presence has shifted. While looking the part still matters, adhering to uniform standards of professional image is no longer a defining aspect of contemporary organizational culture. Instead, authenticity, confidence, and how one carries themselves play a much greater role. In this blog, we’ll explore how appearance contributes to executive presence and how modern leaders can project confidence without relying on other’s expectations.

The Conventional Role of Appearance in Executive Presence

Appearance is often the first and most immediate factor in how a leader is perceived. Research has shown that people form first impressions within seconds, and those impressions influence trust and credibility. A study by Princeton University found that individuals make judgments about a person’s competence in just 0.1 seconds based on their appearance alone (Princeton, 2006).

This is why, for years, the professional world upheld clear dress codes, with leaders and other professionals expected to adhere to a certain standard. The idea was that a well-groomed, polished appearance signified discipline, reliability, and authority. However, while personal presentation still matters, the modern workplace has evolved to value substance over style.

Modernizing the Concept of Professional Appearance

Today’s leaders are not judged solely on their attire but rather on their ability to inspire trust, confidence, and credibility. In many industries, specific dress codes have relaxed in favor of professional authenticity. Leaders are now expected to project confidence through their presence rather than their wardrobe.

1. The Shift to Authenticity Over Formality

• More organizations are embracing individuality and self-expression, allowing leaders to dress in ways that align with their personality and company culture.
• The key is balance—dressing in a way that feels authentic while still respecting the expectations of the workplace culture.
• Practical Tip: Focus on wearing quality clothing that makes you feel confident and at ease, as comfort translates into a more natural and assured presence.

2. Non-Verbal Cues and Body Language Matter More Than Ever

• Executive presence is about much more than attire—how a leader carries themselves speaks volumes.
• Confident posture, eye contact, and purposeful movement contribute significantly to how others perceive a leader’s authority and presence.
• Practical Tip: Practice maintaining an open posture, standing tall, and using deliberate gestures to reinforce confidence in your interactions.

3. Online Presence and Appearance in Remote Work

• With the rise of remote and hybrid work, leaders must now consider how they present themselves on-screen.
• Factors such as lighting, camera angles, audio quality, background setup, and facial expressions impact how leaders are perceived in online meetings.
• Practical Tip: Ensure your online meeting setup conveys professionalism—use good lighting, maintain eye contact with the camera, and minimize distractions in your background.

Redefining Leadership Presence Beyond Physical Appearance

While appearance still plays a role in executive presence, modern leadership is defined by a leader’s ability to command attention through their confidence, energy, and credibility. Instead of relying on traditional markers like expensive suits or formal attire, today’s leaders build presence through:

• Confidence in Communication – Speaking with clarity, conviction, and purpose.
• Authenticity – Being true to one’s values and leadership style.
• Emotional Intelligence – Reading the room, adapting to different audiences, using empathy, and fostering trust.

Conclusion

The concept of appearance in executive presence has evolved beyond conventional norms. While professional presentation remains important, today’s leaders are recognized for their authenticity, confidence, and ability to connect meaningfully with others. Developing these attributes requires introspection, practice, and tailored guidance.​

At GCG, our leadership coaching programs are designed to help leaders embrace their unique identities while honing the skills that enhance executive presence. By focusing on authenticity, effective communication, and adaptability, we empower leaders to present themselves confidently in any setting, ensuring they leave a lasting and positive impression.​

For a deeper exploration of executive presence, consider reading our previous blogs on:

• Understanding the Core Components of Executive Presence
• Cultivating Gravitas: Building Confidence and Decisiveness
• Mastering Communication: The Art of Influence and Authenticity

At Global Coach Group (GCG), our network of over 4,000+ experienced coaches is dedicated to delivering tailored leadership coaching to help leaders become more self-aware, improve their communication strategies, and ultimately drive better team performance. 

For leaders who want to become coaches or coaches looking to enhance their leadership coaching skills, Global Coach Group (GCG) provides a comprehensive leadership coaching certification program. GCG’s internationally acclaimed coaching tools and resources can help you improve your coaching proficiency and empower you to guide others.