Fundamentals of Your Coach Profile
GCG Leadership Development Team

When’s the last time you check your business metrics? When was the last time you reviewed the fundamentals of your business? What do you consider to be the fundamentals to your business?

Often,  the core services of our coaching practices become the flagship contracts we offer clients. As a business owner, it’s crucial to invest the precious resource of time in, not only maintaining the excellence of these core services, but also the presence your coaching practice offers to online spaces. Our coaches primarily offer executive coaching so let’s use that as our context. 


The Key Areas to review:

  1. Your coach profile (click here to learn about improving your coach profile)
  2. Website
  3. Linkedin Profile
  4. Social Media

Focusing on your profile across these channels, what are you communicating to your potential clients? From the words that you write, to the images that you choose


Connecting with your audience through images

If your ideal clients work in the corporate sector for banks, pharmaceutical companies or the like you’ll want to use images of people in suits & ties, more formal business attire. If you prefer working with startups or technology companies using images of people in more business casual attire might be better for you. When people see your profile or your website do they see someone who they feel comfortable with, who they can connect with?



Over the years you may have picked up one or two new certifications or qualifications. Have you updated your profiles to let everyone know? Write a quick update on Linkedin or another Social Media platform to let people know and celebrate your accomplishments. Better yet write an article explaining your reasoning for the certification and your experience. This helps others to understand why it’s important and for clients why this makes you an even better coach.


Brand / Mission Statement

For most, this won’t change much over the years but it’s good to review it and make sure it’s still aligned with who you are now and who you want to be in the next 5-10 years. This statement should intrigue and capture your audience’s attention and draw them into your profile. What sets you apart from other coaches, what characteristics make you a great fit for a leader to work with?


Professional Experience

Over the last few years, since setting up your business and profile, how has your experience changed and grown? Has your coaching style changed at all? What are your top areas of coaching? 

Update your coaching client companies

Describe your most reach coaching assignments. What were the goals and outcomes of those engagements and how did you help the leader to improve


Recommendations / Testimonials

If you don’t have them, start asking for them. Take a few minutes to email your past coaching clients and ask them for a recommendation/testimonial. These can make a huge difference in helping someone to make a decision to work with you. When people can see that you have a track record of doing great work they’re more likely to be comfortable with working with you. Coaching is an investment and anyway you can help ease people’s concerns about the possible risk that will make it easier to gain a new client. 


Looking to improve your coaching business or get started? 

If you are a leadership coach looking to become a part of the world’s largest leadership coaching organization with ICF accredited certifications, click here or download the Coach Certification Program brochure here.

GCG Leadership Development Team

Dedicated to bringing you the best leadership development resources.
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